January 2008
11 posts
4 tags
Dieter Rams: Ten commandments on design.
Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty just for the sake of it. The essence of innovation must be clearly seen in all of a product’s functions. Current technological development keeps offering new chances for innovative solutions. Good design makes a product useful. The product is bought or used in order to be used. It must...